These vending machines that were placed around college campuses and malls are actually donation boxes for the Gun Control Alliance that works to make South Africa a safer place. The logos of this advertisement is that buying a gun in South Africa is as easy as picking one up at a vending machine for a couple coins. The pathos of this advertisement make me feel alarmed that the ability to kill someone is bought as frequently and casually as buying a bag of chips or a soda. The variety of the guns as well as just the guns themselves creates a feeling of fear for the people who live in South Africa. I also feel that putting money in the machine full of guns would make you realize any random person walking along the street could pick one up with no problem. Using a vending machine is a ten second transaction. This makes the idea that buying a gun is a purchase motivated by impulse. If you have the impulse to buy a gun, the impulse to use it would be just as easy to follow through with. It's just scary. The advertisement uses ethos by putting their name and logo underneath the main message. Putting their signature right beside the message shows credibility and shows that they really believe in what they are telling us.
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